The Digital Publishing Report

Audit Bureau of Circulations Becomes Alliance for Audited Media

The Audit Bureau of Circulations has announced its official new brand identity as the Alliance for Audited Media (AAM). The organization said the change was made, in part, to reflect the evolving media environment and its evolving role in media verification and to emphasize the organization’s role in providing cross-media standards, audit services, and data critical to the advertising and publishing industries. Endorsed by 94% of the organization’s members, the identify change is meant to build on the AAM’s expanding role in auditing media across multiple platforms including print, tablet, and smartphone apps, Web sites, social media, e-mail newsletters, and digital publishing platforms. more

The Alliance for Audited Media Certifies Adobe Digital Publishing Suite

The Alliance for Audited Media (formerly the Audit Bureau of Circulations) has certified the accuracy Adobe Digital Publishing Suite’s analytics processes and key metrics, verifying DPS, and its associated Digital Marketing Suite, measures and reports key data points. DPS is the first digital publishing platform to receive certification from this organization. more

ABC Interactive to Audit Adobe DPS Metrics

ABC Interactive is working with Adobe to audit metrics from Adobe’s Digital Publishing Suite (DPS). ABCi will audit aspects of DPS application development and integrated analytics captured through the Adobe Content Viewer and Adobe SiteCatalyst. ABCi will also conduct test audits of several publishers using DPS to verify the ways the system measures and reports statistics on number of readers and sessions per issue, number of articles read, and average time spent with an issue. more 

MPA and Magazine Publishers Develop Voluntary Guidelines for Advertising on Tablets

The Magazine Publishing Association (MPA) and senior magazine publishing executives have developed a common set of definitions, a consistent position on timing for data release, and guidelines on tablet advertising metrics. These voluntary guidelines are intended to clarify measurement of magazine media audiences on tablets for advertisers. The guidelines recommend five initial metrics for use by magazines, agencies, and advertisers:

1. Total customer paid digital issues,
2. Total number of tablet readers per issue,
3. Total number of sessions per issue,
4. Total time spent per reader per issue, and
5. Average number of sessions per reader per issue.

more

ABC Board Endorses Digital Reporting Vision for Cross-Media Metrics

The ABC board of directors has endorsed a new report format significantly expanding how consumer magazines will report metrics for digital publication and reviewed plans for broadening reporting metrics for cross-media newspaper publishing. The board approved a Consolidated Media Report for business publications and outlined a vision for more frequent reporting of data via an enhanced integrated database. more